To develop an encouraging, inspiring and fun brand identity for a children's gym.

Junior Gym is a community built to foster children’s health and wellbeing while building support for parents. Drawing upon “If it takes a village to raise a child. It takes a village to support that child’s parent.” At Junior Gym, parents can build their supportive village without children’s needs being compromised.

A critical element within the brand is building relationships and forming connections in order to encourage development and confidence. This aspect led the design, through using vibrant colours and linking design elements to portray a sense of connection.